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Sales training for beginners

Looking for your staff to have a motivational, interactive introduction to successful selling?

On day 1 we ask our learners the one thing they are worried about.

Their top 3 worries are:

  1. How do I engage in conversation with a customer?
  2. When do I ask for the business?
  3. What do I do if the customer says no?

This course aims to provide your staff with an understanding of core sales values, as well as hands-on role playing of the basic selling skills to convert sales enquiries. This training is led by sales experts who have worked in some of the UK’s most successful organisations, enabling your individuals and teams to reach their full selling potential.

Over the 2 days, you will gain an insight into the sales process – from the preparation phase through to the contact phase, and finally, how to scale your sales by building the right habits.

The content used in sessions can be tailored to the specific priorities of your business.

This course is suitable for:

  • Customer service staff who help drive promotions
  • Call centre staff
  • Marketing staff
  • Business owners who need to induct some new sales professionals externally
  • New sales staff
  • Sales managers who are looking to coach their team and would like to revisit the principles of successful selling
  • Organisations looking to build a sales or marketing team
  • Organisations looking to make a horizontal shift with staff into sales from another role

Course content includes:

  • What makes a great salesperson?
  • Creating a great first impression
  • Identifying needs and opportunities
  • Effective questioning techniques
  • How would you like to be sold to?
  • Why people buy
  • Selling or telling a story?
  • Mindset and behaviours of a successful salesperson
  • Body language
  • First impressions
  • Fact finding
  • Barriers and signals
  • A is for Attention, I is for Interest, D is for Desire, A is for Action!
  • Being a good listener
  • Selling with visual aids
  • Overcoming objections
  • Why should they buy your product?
  • The importance of preparation
  • The follow-up
  • Building relationships
  • Providing quality customer service

On completion delegates will understand:

  • What makes a great salesperson
  • How to handle success and failure
  • Why people will buy from YOU
  • Effective questioning techniques
  • Listening skills to fully understand your customer
  • The acronym A.I.D.A. and how to use it to maximize your organisation’s sales and marketing needs
  • Why the sale doesn’t end at no!
  • The processes of landing a successful sale
  • Selling through honest facts
  • Building relationships
  • Different practices, procedures and methods to win every time

What's included in the course:

All courses include:

  • Collaborative learning tools to supercharge your understanding
  • Industry experts have been involved in developing the learning programmes to support you throughout the course and give you the best possible experience
  • We provide a certificate on successful completion to help grow your CV or aid with organisational compliance

Face-to-face and Virtual classroom:

  • Peer learning, allowing the group to explore a subject as they work together with fellow team members
  • Our workshops are highly interactive, and we select a range of activities for each session to build understanding e.g. role-play, observation, and reflection
  • Realtime feedback allowing you to transform your performance, your approach, and grow in confidence
  • Handouts and slides to allow you to reflect on your experience

1 Delivery option

Face to Face Classroom

On client premises 2 days (2 days 1 week minimum apart)
£1950 per group for up to 12 learners

01702 668044 / 07962 395255